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How 360-degree Videos are Taking Over Digital Marketing

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360-degree videos do not need a fancy introduction. They are exactly what they are called – visuals captured efficiently from every angle to give viewers a better perspective of the situation being displayed. In the today’s fast-paced technological era, where social media marketing seems to be reigning as king, 360-degree videos and VR make their mark as amazing tools to captivate a larger target audience. Gone are the days where consumers would read lengthy product descriptions and glance at catchy ad campaigns to finalize their purchase decision. Now, the preference is to watch a well-made video, or better yet, a 360-degree video that can facilitate buying behavior in a much more engaging manner.

If you haven’t watched any 360-degree videos yet, rest assured that the first experience of one is equivalent to the first time watching a 3D movie. It is actually quite exciting to watch a video created to give you a real-time experience, and hence, it is rapidly rising as a star in the world of technology. A lot of renowned brands have successfully incorporated 360-degree videos and VR as part of their marketing strategy. Moreover, this technology is becoming highly popular in the gaming industry as well.

Are you interested in finding out which brands are currently utilizing this marketing tool to promote their products and services successfully? Well, here’s a list mentioning just a handful of them. Check out the compelling ads these companies have created using a 360-degree angle and stunning visuals.

  1. Samsung

There has been a noticeable increase in tourism and extreme sports in the past few years. Samsung has made sure to use this to its advantage by posting a snowboard and free skiing experience video that puts viewers smack-dab in the middle of the fun. This was done to promote their Gear VR launch and the video depicts the potential of the product, which offers an immersive experience to users. Each time you watch this video, you will be able to experience the thrill from the perspective of a different snowboarder and from a different angle.

  1. Mooovr

Have you ever experienced the thrill of riding a roller coaster without actually sitting on one? Mooovr, a Korean-based virtual company, has made this possible by filming a 360-degree video in which the actual experience of twisting and turning on a roller coaster is supposedly felt by the viewers. When you watch this video wearing a VR headset, you will become fully immersed into a virtual reality world and feel your heart pumping as though you were on a real roller coaster ride. Now, this comes as good news for VR headset owners, doesn’t it? The virtual experience might not be as exciting as the actual one, but it is close enough for those who wish to enjoy a free ride right from the comfort of their homes.

  1. Disneyland

You will hardly ever come across someone who doesn’t love Disneyland. However, not everyone is fortunate enough to visit the land where popular Disney characters come to life. The good news is that you don’t have to, since there are great deal of 360-degree videos made to give viewers a virtual tour of this enchanting place. This way, people who never had a chance to visit Disneyland are given the opportunity to experience what it looks like to really be there. A question that arises is whether the promotion of such places through the use of virtual reality reduces people’s desire to actually visit the place. The answer: definitely not! In fact, such videos tend to increase viewers’ interest to experience the adventure by actually visiting. Hence, 360-degree videos rightly serve the purpose of such advertisements.

  1. Discovery

This 360-video from DiscoveryVR shows a person walking on a tight rope in Utah. This video will have you on the edge of your seat as its prime goal is to engage viewers by making them feel as if they are the ones walking on the rope in real time. One of the minor shortcomings of this particular video is the fact that the conversations taking place can get a bit distracting, however it’s still a good effort made on part of the brand for using a 360-degree video for its marketing strategy.

  1. Oreo

Oreo has used 360-degree video to give viewers an insight on how Oreo biscuits are filled with cream and different flavors. If you are someone with a bright imagination, the animation and movement of the graphics is bound to make you feel as though you were rolling around in the biscuits, in the milky-cream snow and chocolate land of Oreos. The ad is pretty interactive and much more engaging than an unanimated picture depicting the same process.

  1. Emirates Airline

VR technology is something that works well in the travel industry too, as airlines have started implementing it to facilitate and attract passengers. For example, Emirates uses 360-degree videos to display a number of their in-flight services and provide potential passengers with an overview of what they are opting for by selecting Emirates to fly. This particular video is a short advertisement depicting the overall Emirates experience in 3D, so it’s almost like actually touring and exploring the aircraft and delighting in the facilities offered.

  1. 360 VR Experiences

Horror movies! In this video, you can witness how walking through a haunted house would feel like. However, most people normally tend to lose interest if a video is too long and the story doesn’t have a conclusive ending, as is the case here. Although the animation and 3D effects have definitely created a good experience for the audience, the video itself could be a little shorter to prevent boredom.

 

  1. Bright Side

This video is an excellent example of how 360-videos can be used to teach students about the human body. Lecturers could use this type of video in an anatomy or biology course. The visual effects in the video engage viewers in a better way and the speaker’s entertaining comments urges them to keep watching till the end. Just sit back and get immersed into the experience of learning what goes on inside your body.

 

  1. Ecover World

This one is a must-see meditation video which will greatly help in decreasing your stress levels. It is a combination of breathtaking views and calming sounds; a journey to waterfalls and beaches from all over the world. Therefore, this is yet another interesting usage of 360 VR, with the power to influence mindfulness and give you an instant sense of calm.

 

  1. Tech Insider

Tech Insider is an all-time favorite page to follow. It always has something new on technology matters to share with readers. On the subject of 360-videos, they introduce us to a spherical projection theater where you can experience 360-degree animations without the use of a VR headset. The video shows animations ranging from space to deep sea creatures. It would surely be an amazing experience to fly in space and dive into the water without having to wear bulky gear, right?

 

In a nutshell, 360-degree videos do have their share of pros and cons, but it is gradually becoming the next big thing in the world of digital marketing, especially after the introduction of vlogs. The idea is to make the viewer get completely immersed in the visuals, which is a little difficult no doubt, but with proper technical know-how and professional filming, the feel certainly does get across.

 



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